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About Enception

We're a team of builders, marketers, and operators rethinking how companies grow in the age of AI-powered discovery.

The AI Discovery Revolution

The way people find information is transforming. Google AI Overview, ChatGPT, and Perplexity are becoming the new front page—replacing the traditional link-based SEO playbook with AI-generated answers. This shift creates a massive opportunity for companies who adapt early.

Traditional SEO focused on ranking in a list of blue links. Today, users increasingly ask AI assistants directly, receiving synthesized answers that cite only the most authoritative sources. If your company isn't mentioned in these AI responses, you're invisible to a growing segment of your audience.

Why This Matters Now

According to recent studies, over 40% of Gen Z users prefer asking ChatGPT over traditional search engines. This trend is accelerating across all demographics. Companies that invest in Answer Engine Optimization today will have a significant competitive advantage tomorrow.

Our Approach to GEO

At Enception, we help companies rank inside AI-generated answers through Generative Engine Optimization (GEO)—a comprehensive system designed for the AI era. Learn more in our Ultimate Guide to Generative SEO.

Our Four-Pillar Strategy

  • Monitor: Track how AI systems respond to queries about your industry and competitors
  • Generate: Create long-tail, high-quality content optimized for AI citation
  • Distribute: Publish across channels like YouTube, Reddit, and authoritative publications
  • Measure: Track visibility improvements and iterate on strategy

Proven Results

Our system doesn't just give insights—we deliver real traffic and real results. One of our early clients saw a 50% traffic increase in just 30 days, and our solution is already generating $7K+ in monthly recurring revenue across 7 clients.

Read our case studies to see how we've helped companies like yours achieve visibility in AI answers.

Meet the Founder

Quanlai Li - Founder & CEO of Enception

Quanlai Li

Founder & CEO

Enception was founded by Quanlai Li, an entrepreneur and technologist with a passion for helping companies thrive in the AI-native era.

With a background spanning software engineering and digital marketing, Quanlai recognized early that the rise of generative AI would fundamentally change how consumers discover products and services. He founded Enception to help companies navigate this transition and capture opportunities in AI-powered discovery.

Quanlai is also the co-author of "How to Win GEO", a comprehensive guide to Generative Engine Optimization strategy.

Enception is part of MITLAB, LLC, dedicated to revolutionizing how companies grow in the digital age.

Backed by Antler Toronto

We're proud to announce that Enception has been admitted to Antler in Toronto, Canada. This partnership accelerates our mission to help companies thrive in the age of AI-powered discovery.

What This Means for Our Clients

Being part of the Antler ecosystem gives us access to world-class mentorship, a global network of founders, and resources to continue innovating in the GEO space. This translates to better tools, deeper insights, and more effective strategies for our clients.

Learn more about our journey and the Antler portfolio in our Antler Toronto Portfolio article.

Ready to Get Started?

Whether you're looking to understand your current AI visibility or implement a full GEO strategy, we're here to help. Explore our free GEO tools orbook a consultation to discuss your goals.

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