How to Win GEO: The Definitive Book on Generative Engine Optimization (Pre-Release)

For everyone who's been asking about comprehensive GEO resources - it's finally here. "How to Win GEO" is now available for pre-release at howtowingeo.com.

This isn't just another guide rehashing existing content. It's the first book-length treatment of Generative Engine Optimization, written by two practitioners who have been building and scaling AI-driven systems at the frontier of this emerging field.

The Authors:

Miranda Cai is the founder of ChatSlide.ai, host of VibeHacker.fm, and a serial AI entrepreneur pioneering GEO strategies and AI-driven content automation. Her work has shaped how companies think about optimizing for generative AI systems.

Sergii Molchanov brings over a decade of experience in business development, marketing, and innovation at Stanford's medical ecosystem. His expertise in navigating complex, regulated environments where precision and verifiability matter provides crucial insights for GEO implementation across industries.

Together, they combine technical insight and market intelligence - exactly what's needed to understand and execute GEO strategies that actually work.

Generative Engine Optimization has evolved from a niche curiosity to a strategic necessity. AI-powered search is rapidly becoming the dominant discovery channel, and companies that master GEO early will enjoy the same advantages early SEO adopters had in the 2000s.

But there's a problem: the field is moving so fast that systematic, comprehensive resources are rare. Most practitioners are piecing together strategies from blog posts, Twitter threads, and experiments. This fragmented approach works for early exploration, but scaling GEO requires frameworks, principles, and proven methodologies.

"How to Win GEO" fills this gap.

The book provides:

Whether you're a content strategist, SEO professional, marketing leader, or founder, this book provides the foundation you need to compete in the age of AI-mediated information access.

Practitioner Expertise, Not Just Theory

Miranda Cai isn't just writing about AI content optimization - she built ChatSlide.ai, a platform that automates content creation using AI. She's been in the trenches, testing what works and what doesn't at scale. Her insights on ChatGPT search optimization have already influenced how thousands of practitioners approach GEO.

His podcast, VibeHacker.fm, has become essential listening for anyone serious about understanding AI-driven content and marketing strategies.

Strategic Business Intelligence

Sergii Molchanov's decade at Stanford's medical ecosystem provides a crucial perspective often missing from GEO discussions. Medical and healthcare environments demand:

These same principles apply to effective GEO across all industries. Understanding how to gain visibility in generative AI answers while maintaining credibility and trust is the difference between sustainable strategy and short-term manipulation.

The Combination Matters

Technical expertise alone produces tactics without context. Business strategy alone lacks implementation detail. The combination of Miranda's AI entrepreneurship and Sergii's strategic experience creates something rare: a resource that bridges theory and practice, technical depth and business value.

In fast-moving fields, timing is everything. The GEO landscape is evolving rapidly - OpenAI is building ad infrastructure, Google is expanding AI Overviews, Perplexity is gaining market share, and new AI search platforms emerge regularly.

Early access provides competitive advantage:

This mirrors the early days of SEO. Those who understood Google's algorithms in 2002-2005 built sustainable advantages that lasted for years. Those who waited until 2010 entered a mature, competitive market.

GEO is at that 2002-2005 inflection point. Pre-release access to systematic frameworks now means you're building capabilities while others are still figuring out if GEO matters.

It matters. And the evidence is mounting - companies implementing GEO strategies are seeing 30-50% increases in qualified leads from AI-driven traffic. Every client is asking about it. The question isn't whether to invest in GEO expertise, but how quickly you can build it.

While the full table of contents remains under wraps until release, the book promises comprehensive coverage across:

Foundational Understanding:

Strategic Frameworks:

Implementation Tactics:

Advanced Topics:

The goal isn't just to teach tactics, but to develop systematic thinking about how to succeed in AI-mediated information distribution.

Content Strategists and Marketers: If you're responsible for content strategy and seeing traffic patterns shift toward AI-powered discovery, this book provides the frameworks to adapt your approach systematically rather than reactively.

SEO Professionals: GEO represents both evolution and expansion of SEO principles. Understanding how to optimize for generative engines while maintaining traditional search visibility is becoming table stakes for modern SEO practice.

Marketing Leaders and CMOs: Strategic decision-makers need to understand where to allocate resources as the search landscape transforms. This book provides the business context and ROI frameworks to make informed investment decisions.

Founders and Product Leaders: If you're building products or services that depend on discoverability, understanding GEO isn't optional - it's a core go-to-market capability. Early expertise translates directly to competitive advantage.

Anyone Serious About AI-Era Marketing: The shift to AI-mediated information access isn't a minor channel addition - it's a fundamental restructuring of how people discover, evaluate, and choose products and services. Understanding GEO is understanding the future of marketing.

"How to Win GEO" is available for pre-release at howtowingeo.com.

This is more than a book purchase - it's an investment in competitive capability. The companies and professionals who master GEO now will define the best practices everyone else follows in 2-3 years.

The field is young enough that systematic expertise provides outsized advantages. But it's maturing quickly. The window for early-mover advantage is measurable in months, not years.

Visit howtowingeo.com to secure your copy and gain access to the comprehensive frameworks that will define effective generative engine optimization for years to come.