GEO Difficulty
Score how hard a keyword is to rank for — using page-level authority, not just domain DR — and how hard it is for your client specifically, including whether they are cited in Google’s AI Overview.
Score keywords
Add a client domain to get a difficulty relative to them — a query is far easier for a site that already ranks or is cited in Google's AI Overview.
How the score is built
- Page-level UR, not domain DR. Only the ranking page's authority counts, so a generic article on a huge domain stops masquerading as real competition.
- Only results that target the query. A result counts as competition when its title actually addresses the query — a SERP padded with Reddit, YouTube and directory pages reads as easy, because it is.
- Keyword difficulty where it exists. Ahrefs KD adds intent-competition signal on head terms; zero-volume long-tail terms simply lean on the SERP signals.
- Client-relative verdict. Already top-3 or AI-Overview cited → won. Ranking 4–10 → a foothold to push. Absent → the real gap to close, credited for the client's own domain strength.
- AI Overview built in. The tool checks whether the client is cited in Google's AI answer — often the real prize in AI search.