GEO Difficulty
Score how hard a keyword is to rank for — using page-level authority, not just domain DR — and how hard it is for your client specifically, including whether they are cited in Google’s AI Overview.
Score keywords
Add a client domain to get a difficulty relative to them — a query is far easier for a site that already ranks or is cited in Google's AI Overview.
How the score is built
- Page-level UR, not domain DR. Only the ranking page's authority counts, so a generic article on a huge domain stops masquerading as real competition.
- Only results that target the query. A result counts as competition when its title actually addresses the query — a SERP padded with Reddit, YouTube and directory pages reads as easy, because it is.
- Keyword difficulty where it exists. Ahrefs KD adds intent-competition signal on head terms; zero-volume long-tail terms simply lean on the SERP signals.
- Client-relative verdict. Already top-3 or AI-Overview cited → won. Ranking 4–10 → a foothold to push. Absent → the real gap to close, credited for the client's own domain strength.
- AI Overview built in. The tool checks whether the client is cited in Google's AI answer — often the real prize in AI search.
Frequently Asked Questions
How hard it is to rank for a keyword, scored 0–100. It blends Ahrefs keyword difficulty, the page-level URL Rating (UR) of the results that actually target the query, and the share of the top results that genuinely compete. Add a client domain and it also tells you how hard the query is for them specifically.
Domain DR over-states difficulty. A giant like McKinsey (DR ~92) can rank a generic “AI in real estate” article whose own page has almost no backlinks — its UR is ~9. Counting that page as DR92 competition makes an easy long-tail query look like a wall. UR measures the strength of the specific ranking page, so generic incumbents stop inflating the score.
Difficulty depends on who is asking. The same SERP can be a wall for a brand-new site and effectively won for a site that already ranks in the top results or is cited in Google’s AI Overview. Give the tool a client domain and it returns a verdict — WON, FOOTHOLD, or NOT RANKING — alongside the absolute score.
It folds in Google’s AI Overview: the tool checks whether the client is cited in the AI-generated answer, which in the AI search era often matters more than a blue-link position. A site cited in the AI Overview has effectively won the query even if it is not #1 organically.
Yes. No registration required. Runs are rate-limited because each keyword fires live Google SERP, AI Overview and Ahrefs lookups.